Recently published here. In this interview with MX, Rose discusses the social dynamics of behavioral change, encouraging clinical study results, the slow rate of innovation adoption within the healthcare bureaucracy, and the therapeutic value of lifting one’s voice in song. So are GlowCaps “enchanted objects,” too? I do think the GlowCap represents an “enchanted object,” […]Continue Reading... Comments Off
When a pharma executive sees their own data and results with GlowCaps, they get very excited. And with Vitality’s cellular wireless technology, customers see results in realtime. That’s why we decided to give away an iPad to each brand manager to track their GlowCap results everyday. They see adherence data sliced by geography, prescribing physician, […]Continue Reading... 1 Comment.
Many people ask me why we didn’t design a smart pill BOX, as opposed to smart pill CAP. The short answer is that Vitality’s vision is to reinvent medication packaging for large populations of people. Frankly, after speaking to execs at CVS, Walgreens, Target and dozens of smaller chains, we couldn’t find a pharmacy willing […]Continue Reading... 1 Comment.
A study conducted by the Partners Healthcare “Center for Connected Health” shows a 27 percentage point increase in medication adherence rates of participating hypertension patients who were using Vitality’s Internet connected packaging. The three month interim analysis shows that participants using GlowCaps and receiving Vitality’s adherence services achieved adherence rates of 98%-99%, which is significantly higher than […]Continue Reading... Comments Off
Despite jokes about “early onset,” your parents may be better at taking their daily pill than you are! Last week, we sliced some fresh data from a spectrum of people taking a once a day hypertension medication. With GlowCap services turned-on, we measured a remarkable 95% adherence across all age groups. But for those people using […]Continue Reading... 1 Comment.
This would be a good set of principles if the goals were to sell a better consumer electronics device, but our aspirations are much higher. We aim to have a meaningful impact on the health of large populations of people to avert a crisis in healthcare–so high adoption rates of connected health devices are imperative. And the best path to achieve this is through thoughtful and inviting design.Continue Reading... Comments Off
This week I was delighted to be invited to speak at the Institute for the Future, persuasive technology conference in Palo Alto. I presented a motivational profiling scheme we’ve been working on to tailor the various interventions associated with the Vitality GlowCap. Our goal is to reduce the complexity and cost of our services by […]Continue Reading... Comments Off
I was asked last week to speak in a class at MIT on entrepreneurship. Rather than a self congratulatory parade through past products and companies that I’m most proud of, I gave the talk that I wished someone had given when I was a student 20 years ago at HBS taking a course on entrepreneurship. […]Continue Reading... Comments Off
Our story in the WSJ a few days ago must of made it across the writer’s table at the Colbert Report. However it happened, I was almost knocked off my chair when Stephen Colbert showed our “Samantha Intro Video” and went on parody the product with a life-size pill-shooting robot with a glowing head. Have […]Continue Reading... Comments Off
Walking this cute keychain pedometer makes your Facebook pet happy. Will the emotional connection make you more likely to be active?Continue Reading... Comments Off