The term “juicy feedback” comes from game design when a small action produces a surprisingly large reaction. Here are six design ideas relevant to products intended to change people’s behavior. 1) Forgive Regularly Forgiveness empowers change. Catholics are forgiven whenever they confess. Protestants receive absolution weekly with the command to “go forth and sin no […]Continue Reading... Comments Off
My recent TEDx talk about how magic anticipates ubiquitous computing, now with captions on each slide to improve understandability. I’m interested in your comments! Enchanted Objects: The next wave of the web from David RoseContinue Reading... Comments Off
When I speak at business school classes (on either side of the Charles river) about entrepreneurship I use this metaphor: Imagine yourself at the edge of a large foggy lake. Your job is to build four bridges concurrently that meet in the middle. Each bridge must believe the other bridges are being built to meet them in the […]Continue Reading... Comments Off
I met today with a bright young doctor from the Harvard School of Public Health who was working with Blue Cross Blue Shield on a study of “health monitoring tools.” As she put it, the Vitality GlowCap was her “poster-child” for an elegantly designed behavioral change tool, and she wanted to learn more about the design […]Continue Reading... Comments Off
A personal note from Josh and me on the big day! Poor medication adherence has confounded doctors, pharmacists, and other entrepreneurs for decades. As we entered our 40s, we were prescribed chronic disease medications, and tuned into how our family members wrestled with daily adherence. We also discovered the incredibly high cost of the problem […]Continue Reading... 1 Comment.