My recent interview with Bruce Gellerman on the power of ambient technology to enact change in our energy consumption.
“We have this big field in our peripherial vision that we are all born with. It’s a reptilian feature, really, that can pay attention to motion over there, or color over there, or the angle of something over there, or the pattern of something over there. This is what cognitive psychologists called preattentive processing. You can do it in parallel while you are having a conversation, while you are reading. We like data in our periphery and it doesn’t slow us down.”