I’m often asked, What will drive the adoption of the Internet of Things? My answer is three very different industries with three different motivations: 1) Self-funding business models driven by behavioral change Enchanted objects make data-gathering passive and data-display pervasive. This tends to either accelerate consumption behavior, as in pills or content, or reduce care […]Continue Reading... 1 Comment.
Reprinted from hbr.org David Rose is CEO of Ditto, an image-recognition service for brands. He’s also a visiting scientist at the MIT Media Lab and [former] CEO of Vitality, the maker of the first internet-connected medication packaging (GlowCap). He’s also the author of Enchanted Objects: Design, Human Desire, and the Internet of Things. I called […]Continue Reading... Comments Off