About David


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David Rose is an award-winning entrepreneur, author, and instructor at the MIT Media Lab. His research focuses on making the physical environment an interface to digital information.  David is the CEO at Ditto Labs an image-recognition software platform which scours social media photos to find brands and products. His new book, Enchanted Objects, focuses on the future of the internet of things, and how these technologies will impact the ways we live and work. Prior to Ditto, David founded and was CEO at Vitality, a company that reinvented medication packaging now distributed by CVS, Walgreens, and Express Scripts. He founded Ambient Devices, which pioneered glanceable technology: embedding internet information in everyday objects like lamps, mirrors, and umbrellas. David holds patents for photo sharing, interactive TV, ambient information displays, and medical devices. His work has been featured at the MoMA, covered in The New York Times, WIRED, The Economist, and parodied on the Colbert Report.

David has designed educational software and games, mass-market consumer electronics, and wireless healthcare products. Below are a handful of product shots, design sketches, and prototypes.